On Saturday I attended one of ‘Doug Richard’s Schools for Startups’ seminars at the London Business School. I must admit, on the train into London I was feeling a bit sceptical about the whole thing. I was very concerned that it might turn out to be one of these motivational talks that one is normally only privy to when watching an episode Louis Theroux’s Weird Weekends. However, I’m happy to report that it was actually a thoroughly enjoyable and worthwhile day.